· Strong experience in front-end based technologies including HTML/CSS/JavaScript
· Experience working with templating language Velocity
· Comfortable with light design work and familiar with tools like Photoshop or Sketch
· ESP experience in platforms like Strongview, Responsys, etc.
· Good experience in creating professional presentations using Keynote.
· Experience testing compatibility across apps and devices using tools like Litmus
· Good experience in programming languages like Ruby or Python
· Strong working knowledge of SQL and relational databases
· Experience with CRM applications like Unica
· Working experience in reporting tools like Tableau/Business object
Description
- Use Apache Velocity template engine to create dynamic/personalized customer emails from static HTML
- Design, develop and execute integrated marketing campaigns involving complex business rules
- Manage extensive campaign quality assurance processes prior and during campaign execution
- Develop new communications; participate in projects for development of new communications; provide input during the business requirements and solution design.
- Optimize our current email production processes and make things streamlined.
- Map new data elements; create linkages from Enterprise Data Warehouse (EDW) to Unica.
- Develop reporting platform using Tableau to support the team and the business.
- Support communications in production; monitor existing communications, troubleshoot campaign and technical issues, make modifications to existing communications and ensure that everything is working properly.
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